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Gluten-Free Food and Beverage Market: Trends and Developments Worldwide, 2nd Edition, The
The retail market for gluten-free foods and beverages is exploding as a result of multiple triggers. On the marketer side, giant General Mills has converted its venerable Rice Chex Brand to gluten-free status, thus beginning what promises to be a battle of giants as other mega-marketers look to enter the fray. The first giant marketer to create a gluten-free product was Anheuser-Busch, which debuted a gluten-free beer, Redbridge in 2006. Also that year the international spice giant McCormick and Co. acquired Simply Asia Foods. Undeterred, numerous specialty marketers have sprung up, using web 2.0 networking to sell directly in what has long been a consumer driven market. ( )
On the consumer side, demand has been growing exponentially as sufferers of a wide variety of maladies (including celiac disease, autism, attention deficit disorder, irritated bowel syndrome, and MS) have come to believe a gluten-free diet will provide relief. The consumer core of celiac disease, and gluten allergy, sufferers is also growing steadily as diagnosis and treatment of these conditions has improved and increased.
Retailers are holding up their side too. Supermarkets’ gluten-free marketing ranges from gluten-free product lists on their websites, to gluten-free private-label reformulations, to new gluten-free store sections. Even the Federal Government is lending a hand as it finalizes regulatory criteria for gluten-free labeling. This new regulatory clarity should prove a boon to marketers currently struggling through a hodge-podge of self-help organizations for certification. Even the current economic slowdown cannot be seen as a negative factor for the overall gluten-free foods and beverages market, as hard-pressed consumers are motivated to try dietary self-help when mainstream medical assistance grows out of reach.
The Gluten-Free Food and Beverage Market: Trends and Developments Worldwide, 2nd Edition. contains comprehensive data on the U.S. market for Gluten-Free Foods And Beverages, including historical (2004-2008) and forecast (2008-2012) retail data. The report discusses key trends affecting marketers, retailers and consumer demographics. It also contains two special sections: 1) Global Spotlight, a look at international activity; and 2) Medical Conditions Relating To Gluten, which deals with the broad spectrum of complaints that define consumer segments. In addition, the report profiles a broad spectrum of marketers.
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The following analysis uses Google data sets. Previous Gluten Free Pages research showed that the UK started with a healthy ‘search per celiac per month’ value of 2.2 in 2004. However, while Australia was in front of the UK and remains so, by 2008 both the USA and Canada had overtaken this GFP market measure value. The UK gluten free online demand (searches) trend has been very flat over the last five years, until last year.
When the top 50 monthly gluten associated searches are segmented into seven subcategories (see table below), it can be seen that each of the categories received a similar increase. While these increases are very large, it was found that all other leading gluten free online demand countries experienced an even stronger growth increase.
The first thing to notice about the gluten free search terms is that the top 50 Google Gluten associated search terms increased over the last year from 809K to 1.3M (+62%). The main group’s (gluten free) key phrases absolute volume changes were to gluten (201K -> 301K) and gluten free ( 135K -> 246K searches).
TOP 50 proportions
The composition of the proportions of each group are significantly different from the standard proportions experienced by other leading online demand countries. For example, the USA NOV 2009 gluten free group proportion data shows what is considered to be the standard proportions representative of leading ‘celiac searches per month’ countries (eg: USA, Canada, Australia).
The proportion of the top 50’s main generic gluten free group remained stable at 46% of the top 50 searches and the second largest group ‘celiacs’ decreased from 24% to 19%. The table below shows that the overall increase in the top 50 Google terms was produced by an increase in all groups search volumes.
GF GROUP………………..Search VOL 08………Volumes 2009………Increase
GF Generic………………375,700 ………………602,200………60%
Gluten diet………………23,480…………………53,900…………130%
GF Recipe ……………….58,480………………..124,000………112%
Coeliac ……………………193,180……………….251,500………30%
Wheat free……………….95,700………………..153,900………..61%
Locations…………………8,280………………….19,200…………132%
GF specific foods……54,280………………..100,200……… 85%
One of the more interesting trends is the growth in the GF specific food group. In that group the leading phrases are still GF bread and flour, however a significant number of people are starting to search for cakes, ‘dairy free gluten’ and chocolate.
LONG TERM GROWTH
Google permits trend analysis on individual terms, but plotting the top 50 that comprise the main analysis would provide little useful insight. The phrase ‘gluten free’ represents 41% of ALL searches within the generic group so its two year trend is plotted below as a proxy.
It is noted that not all subregions of the UK have trend data available, however England trend data shows almost an exact match to UK data.
Previous GFP trend line research and analysis for the UK shows that there is no particular seasonal trend. This is unusual in that most other leading gluten free search countries show strong seasonal trends over the last five years. The linear forecast over the past year extrapolates to a growth of 23% for this one term (compared with 10% for 2008).
The following table shows the Dec 2009 leading gluten free search citites in the UK, and their relative strength.
UK City ………………………GF Search Importance
St Albans ……………………1.0
Thames Ditton……………0.67
Milton Keynes……………0.605
Reading……………………..0.595
Sheffield…………………….0.575
Oxford………………………..0.57
Watford……………………..0.57
Hull…………………………….0.545
Poplar………………………..0.54
Edinburgh…………………..0.535
CONCLUSION
Previous analysis on UK searches up to 2008 showed that while it had a relatively high ‘celiac search per month’ value of 2.2 it had relatively flat growth. The analysis for 2009 shows that there has been significant growth in searches in the overall gluten category (top 50 terms).
In the last few years I have had a strong interest in e-marketing and website optimization. My strongest desire is to be working in the sustainability industry which causes large reductions in greenhouse gases. Find other great gluten free articles at and LINK to the site to see updates or visit my Market Analysis site CHEERS! Article Source:
Report on Analysis and Forecast of China Vegetable Oil Market (2009-2010)
Unlike the violent ups and downs in 2007 and 2008, China’s vegetable oil market made a rational return and the prices changed much more gently under the macro-economic background of a gradual pick-up in 2009. ( )
In the future, the fierce industrial competition and the strong governmental adjustments will continue to have a significant impact on the market. However, what kinds of changes have exactly taken place on the vegetable oil market over the past year, especially on production, trade, processing, consumption, price and the behavior of market players? What will be the major characteristics and development trends in 2010?
This annual report shows a reliable reference to meet diverse need, with systematic and detailed data from 1979 to 2009. It analyzed the changes in 2009 and forecasted 2010 in of industrial chain rule, rich in content and succinct in style.
Key chapters of the report :
Chapter I Analysis of Vegetable Oil Industry Policies and Changes, 2009
Chapter II Production of Oilseed and Calculated as Oil
Chapter III Trade of oil and Oilseed
Chapter IV Developments of Vegetable Oil Processing Industry in 2009
Chapter V Vegetable Oil Market Supply and Demand Situation in 2009
Chapter VI Analysis on Price Trends of Vegetable Oil and Oilseed
Chapter VII Prospect of China Vegetable Oil Market in 2010
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Special Research on Vegetable Seed Market of China in 2009
As the primary component of planting cost, seeds are at the upstream of the industry of produce, and competitiveness of the seed market decides the initiative of competition in agriculture. China is a big agricultural State, and the utilization amount of seeds for planting purpose is over 12.5 billion kg per year. The capacity of the market of seeds of hybrid corn, hybrid rice, vegetables and cotton surpassed 31.5 billion yuan in 2008. The huge market makes the seed industry of China the focus of capital investment. ( http://www.bharatbook.com/detail.asp?id=126593&rt=Special-Research-on-Vegetable-Seed-Market-of-China-in-2009.html )
The competition of the seed market of China is relatively scattered, there is a large quantity of seed companies but of small scales, hence the concentration level of the seed industry is low. The thick profit, huge market, technical and policy barriers make the seed industry an eye catching sub sector of agriculture. Alongside the constant standardization of the seed market in China in late years, there have been mergers now and then. How is the current status of the seed market of China? How is the competition of the segmented markets of different varieties? How will be the seed industry or policy development in 2009-2010? What is the trend?
we organized experts on market, technology and finance to have an accurate, objective, comprehensive and systematic in-depth analysis of the market, enterprises and policy of the seed industry, and compiled a portrait of the current status of China’s seed market comprehensively and thoroughly. Also, professional viewpoints on the development direction of the seed market were concluded for reference. This report is one of the series of reports which cover China’s corn seed market, rice seed market, vegetable seeds market and cotton seed market. The special report on vegetable seeds market has in-depth research on vegetable seeds and the main segmented markets of different varieties. The segmented markets are seeds of tomato, cucumber, eggplant, chili, Chinese cabbage, radish, cabbage, carrot, celery and cowpea. This research report aims to have an accurate understanding of the development direction of China’s vegetable seeds market from 2009-2010 through analysis of the market, analysis of import and export and analysis key seed companies.
This report is a rare special research for industrial investors, strategic investors and large-scale seed companies both from home and abroad that pay attention to China’s seed industry. This report can also be an important reference for Titans in the seed or related industries, research institutions; investment banks, funds or security agencies that wish to learn the current status of China’s seed industry understand the trend or find investment opportunities.
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