I’ve seen this ongoing debate debate jump up again recently in several Blogs and message boards and I can’t help but laugh. It’s not a new debate… Ever since the long copy masters of the early 1900’s, people have been arguing for or against the practice.
As a copywriter and conversion specialist, convincing my clients to test longer copy on their web sites is often a very difficult task. After all, online customers have microscopic attention spans and are always in a hurry to move on.
Different visitors have different goals, different personalities and different buying styles. Some visitors will want to read everything you can give them before buying and then they still need “more information” before they can decide. Others just want to know “what are you selling”, “what does it do for me” and “how much is it” and they want to know it NOW!
It may sound like an impossible task to write copy that sells both of them… After all if you cut your copy to bone to sell the second visitor, you won’t have enough information to persuade the first visitor. And, if you waste the second visitors time by forcing them to read a 20 page letter to “get to the meat”, they will leave.
(Fortunately, there is a way to satisfy BOTH of them on the same page… But more on that in a minute…)
There are two basic camps in this debate… The first group says “Long copy ALWAYS outsells short copy”, while the second group says stuff like “…as a consumer, I don’t have time to read all that copy. I’ll NEVER from long copy.”
The part that makes me laugh is that 90% of the people in BOTH camps have never scientifically tested copy of ANY length! They make these statements of absolute facts, with no test results to back up their claims.
The truth is, sometimes long copy out pulls short copy and sometimes short copy out pulls long copy. But you have to TEST it to know which is going to work for your site and your target demographic. (Actually there is one absolute when it comes to copy… Good copy always outsells Bad copy, regardless of length!)
Another thing to keep in mind is, just because you conduct a test and find that a shorter version out pulls a longer version, don’t automatically assume that “short copy is better than long copy”. If you are testing a clear, attention grabbing short message against a long, boring message, your test is not going to tell you much.
Its much like comments I get from time to time about using audio as a tool on websites. Occasionally a client will tell me “we tested using audio and it didn’t work”. Well… Just testing audio vs. no audio, doesn’t mean your test result is valid. Perhaps your message was not effective, maybe they didn’t like your voice. You need to test multiple audio scripts and even multiple speakers, before you can draw a valid conclusion.
In the end the length of the copy is irrelevant, the response rate is what matters.
From my own testing I have found, as long as you keep your reader interested, keep your copy active and ensure a good flow, longer copy usually out performs short.
To often, people who have heard that “long copy is better”, write long copy for the sake of long copy. The result is usually long-boring copy. Adding more words, just to have longer copy is missing the point… The copy still needs to be tight, clean and laser focused.
The good news is, if your prospect is truly qualified and in real need (or want) of your product or service, they will read everything you give them, as long as you keep it interesting.
My friend (and long copy letter king) Michel Fortin recently posted an excellent article to his Blog about how to keep long copy interesting. You can read it here: http://www.allhottips.comAt the beginning I told you that there is a way to write your copy to persuade and keep the interest of both long copy AND short copy fans.
You can cater to both visitor types by using “Dual Readership Paths”. You do this by using your headlines and sub-headlines within your copy to tell the “scan and ” visitors everything they need to know to make their buying decision. By creatively using your sub-headlines and bullet points you can persuade those who do not have the time to read your entire message, without sacrificing needed benefits and copy for those who won’t without a “full” explanation of your product or service.
The bottom line is this…
The LENGTH of your copy is not what is important, it is the EFFECTIVENESS and response rate that matters.
Did you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to Internet Business, do please browse for more information at our websites.
In September 2008, the American International Group, AIG, the largest insurance company in the United States, collapsed under the weight of bad debts incurred from insuring mortgage-backed securities. Although the corporation made significant progress in addressing liquidity issues related to its financial products and its securities-lending activities, in the middle of continued financial market turmoil, it failed to preserve and maximize the value of its business practices for the benefit of its stakeholders. As a result, AIG reported the largest quarterly losses in U.S corporate history, $61.7 billion in Q4.
The Federal Reserve bailed out AIG with an $85 billion loan in exchange for a 79.9% equity stake. Three weeks later, AIG was granted $37.8 billion loan as liquidity for its securities-lending business. Even after these initial infusions, losses continued to mount and in November, the Treasury provided another $20.9 billion under a new program, summing up the total bailout package to $144 billion under three different credit line programs. In March 2009, the Federal government agreed on providing AIG another $30 billion with a fourth program raising the bailout bill to $174 billion. By July 2009, the bailout package had reached $182 billion.
At the same time, AIG became the target of extensive outrage as a result of the $165 million paid in bonuses to AIG senior management and traders that actually caused the collapse. Investors, taxpayers and the public in general were disgusted at the idea of the people who caused AIG’s collapse and financial distress to be rewarded as heroes.
The first immediate impact of AIG bailout is evident on investor confidence. In spite of the increased consumer spending and household income in the beginning of 2009, the AIG scandal overshadowed the markets. Considering that more than the US population owns stocks and other securities and with global capital markets reacting aggressively to AIG press releases and government bailout packages, the US economy and, consequently, the global economy, are affected by the governmental actions to help a corporate monster recover.
Besides, since October 2007 when the Dow was around 14,100 until today that is at 9,750, investors have lost 31 percent of their value. Even worse, in fourteen trading sessions, the Dow has toppled from 8,000 to below 7,000. At the same time, unemployment is at an all time high having affected nearly five million Americans, while productions levels continue to shrink and layoffs surpass any growth.
Technically what AIG was provided is a loan, but, in effect, it is a bailout because without that amount of money the company could have gone bankrupt. Now, AIG not only has to pay back the money, but taxpayers are also hooked with the company since they own, along with the U.S. government, 79.9% of it. The question about investors is how AIG can sell off its assets at a high price when capital markets are still in turmoil and there is not much liquidity in the markets? Wall Street is out of cash and investors are out of faith. So, in a way, AIG paying back its debt is a hope given that the company has a lot of debt in its liabilities. If the market explodes, taxpayers and the government are going to be on the hook for AIG.
Another thing that seems to be slightly misunderstood is the fact that AIG failure is not terrible only because the company was so big, but mostly because with AIG getting out of the picture for having backed mortgage-backed securities, the possibility of a domino effect is evident. Any business or individual that has been involved and has done business with AIG faces the reality of seeing own assets going under. And is such an unstable and weak financial environment this would a nightmare scenario.
The government AIG bailout shows the levels of corruption in corporate America. Before AIG, the common measurement of bonuses was a company’s profitability. If the business was profitable, management was compensated with a bonus. If the business was losing money, there was no bonus involved. After AIG, things got reversed.
On the other hand, there are people who think that government bailout to AIG helped US economy to overcome the depression. However, the experience of previous recessions has shown that the end comes only when inflated prices shrink to a level that allows the majority of people to enjoy fundamental goods of life such as housing, clothing and nourishment.
The U.S. government is on the hook for succeeding in saving AIG for the moment. But, those who will make sure this bailout works are the U.S. taxpayers. The systemic risk that AIG posed in the first place and continues to pose combined with the volatility of capital markets, the cost to the US economy and the governmental inaction does little to re-inspire investor confidence. Even worse, government AIG bailout is a straight attack on the common sense of people. Unfortunately, this will take a long time until it can be forgotten and translated into rising capital markets and attractive stock performances around the globe.
A freelance writer, top MBA graduate with Finance major, passionate about business, finance, history and music; this is pretty much me in a nutshell.
I provide high quality writing services since 2005 in the field of Business & Finance, Movie Reviews, Book Reviews, Health & Fitness, Internet and Relationships. I also have a very good knowledge of Politics and History.
My advanced familiarity with financial modeling, financial statement analysis, capital budgeting and market research has helped me a lot, not only to be a successful professional, but mostly to see life under a more creative and innovative perspective. Besides, having lived for two years in Chicago, IL and Boca Raton, FL and for quite some time in Paris, France has provided me with an international aspect and has enlarged the way I see and understand life.
I currently work as a financial and investment advisor at an international financial institution. Yet, my dream is to be able to make a living as a writer.
When it comes to making a choice between buying new medical equipments or used medical equipments, the latter one is always a wise choice. Used medical equipments are affordable and economical when compared to new ones. It is one of the innovative ways to finance your equipment needs. This offers a substantial means for your business savings.
These days most of the clinics and hospitals are opting for used medical equipments and there are reasons to support this. Foremost being the lower cost and many hospitals are not in a position to invest every time on new products. Anywhere around the world, to save the cost when at all possible and earn maximum profits is the main objective of hospitals and clinics. The one who is new in the business is not advised to new equipments until they establish themselves.
The used medical equipments that are generally opted for buying and leasing are:
Ventilators (Life Support equipments).
Lasers (Therapeutic equipments).
ECG and Blood Pressure (Medical equipments).
Resonance imaging and X-Ray machines (Diagnostic equipments).
Air puffer, cannula, nebulizer, prosthesis, walkers and wheel-chair (Home Usage equipments).
As far as purchasing is concerned, following guidelines should be considered:
Decide in prior, the equipments that you are in need off.
Look for the manufacturers and the deals offered by them in the market.
Choose the genuine manufacturer that fulfills your requirements. Check the credibility too.
Get the equipments examined by a technician before the deal.
The discounts too lower the cost of the equipment and ask for the one.
Try to build a relationship with the manufacturer.
Know about the legal formalities if any, with the deal.
Sign off the deal if the manufacturer is offering the maintenance if the equipment is dysfunctional in the middle of the deal (you can say the warranty period) and packing.
To avoid any pitfalls in your deal, do thorough research and the above stated guidelines are sure to help you.
Sanjana Sharma is an author of this article. For more information about used medical equipments, equipment leasing, heavy equipment lease, . Please follow the link
In this article, I will give you a whole new perspective in saving money in investing & trading. We are not talking about which stock or which stock chart to sell here but we are simply examining the how-to process in investing and trading.
In today’s situation, investors often get lost in the sea of information – of news, financial reports, investment blogs, etc. – they are eager to know what to and what to sell and thus they ignore the basic setup of their trading platform that could save hundreds if not thousands of ringgit.
They forgot by buying few stocks here and a few stocks there you are wasting money by not focusing or concentrating on your investment, not to mention the brokerage commissions. Here are a few things you can do to save money in trading and investing.
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1. Invest in a quality investment & stock trading education.
A quality investing and trading course should teach you to understand of the stock market dynamics and company fundamentals. Both technical analysis and fundamental analysis plays a big part in filtering which stocks are good to and sell. For many years, large financial institutions and top notch professionals have been using these approaches and with great success. Shouldn’t you following suit?
Be careful of get-rich-quick investing and trading courses that claim after you have completed their program, you can make tons of money immediately. I believe you need to put some effort to be successful by modelling after their given system.
Remember, there are no shortcuts to success!
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2. Shop for Best Service with competitive price online trading broker.
Online trading and investing has made our life very simple and easy. They are now hassle-free and cheap compared to the older method of over-the-telephone buying and selling . The online broker must provide real time stock quotes, stock charts & trading information; stock counters financial report, trading account statement, etc. Look for those who have a customer service desk to answer all your queries in case your mouse click gets you no response.
It is a good idea to have more than two to three online trading brokers to compare their level of services, commissions and online trading features before finally deciding to a minimum two brokers. For me, I have two online brokers, one for backup.
Do not look for the cheapest online trading broker. Look for quality online trading brokers.
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3. Look for a portfolio of few stocks to invest or trade.
Average investors often dilute their investment by diversifying into too many stocks. How many is too many? I believe if you have own more than 6-8 stocks, you are not paying attention to your portfolio and thus wasting money. Unless you are professional, retired or between jobs, if you have more than 8 stocks, you have too many to follow up and often get confused. A portfolio of 3-5 stocks is ideal for an average investor to follow and allows maximum attention. In the investment context, too many stocks simply require too many decisions to be made thus wasting time and money.
About the Author. Mr. Martin Wong is a trading and investing coach based in Kuala Lumpur, Malaysia. His email is martin_tf_wong@hotmail.com with questions or comments about this article or your personal trading performance questions. He conducts investing and trading seminars in Kuala Lumpur. Goto http://www.traderstruthrevealed.com/programs/seminar
Of all the methods people use to quit smoking, hypnosis is the most effective. There are studies that show that when people use quit smoking hypnosis programs they are successful more than 60% of the time. When you compare that with the success rates of quit smoking drugs (20% to 30%), it makes a lot of sense to use hypnosis programs.
But what exactly happens during hypnosis when it’s used to quit smoking? Basically, you put yourself into a light trance state. You’re not asleep, but you’re not intently focused on your everyday thoughts. You’re in a state of deep relaxation, but you’re still able to hear and respond to the world around you.
A lot of people think they can’t be hypnotized. They know they’re usually tense and have trouble relaxing. But most people can learn relaxation techniques. And that’s really all you need to be able to do for a successful quit smoking hypnosis program.
There are a lot of hypnosis programs that claim that you will quit smoking after one session. This is actually quite possible. Many people report that they have quit smoking for several hours or the rest of the day after only one session.
But that doesn’t mean you never have to use the self hypnosis program began. In reality, when you use a hypnosis program to stop smoking, you’re learning an ongoing technique. You’ll be able to use it for the rest of your life, whenever the urge to smoke comes up.
Think of it this way: if you take a golf lesson, your swing could be greatly improved after only one lesson. But you’d still have to practice that new technique every time you play golf.
It’s the same when you learn a hypnosis technique to stop smoking. Every time you get a nicotine craving, you have a choice to make. You can light up a cigarette or cigar, or you can practice your hypnosis technique.
So will you have to take hypnosis “lessons” forever? Well, think about the golf lesson analogy. If you want to improve your golf game, do you have to take golf lessons forever? Of course not!
You take a lesson to improve your swing, then you go out and practice what you’ve learned. And the more you practice, the better you get, and the easier it is to play well.
But even if your game improves a lot after that one lesson (and lots of practice), there might come a time when you would want to take another lesson. What if you had an accident and hurt your knee, or you just couldn’t play golf for several months? You might need a refresher lesson just to get back into shape.
It’s the same thing when you use hypnosis to quit smoking. You learn it. You practice it. You improve your technique. And the beauty of it is, even though your goal is to quit smoking forever, if that doesn’t happen after your first hypnosis try, you can still try again until you reach your goal.
When your goal is to quit smoking for good, you haven’t failed unless you stop trying. Chances are you’ve already tried to quit smoking at least once. So you already know that it’s not an easy thing to do.
The reality is that most people try to quit smoking several times before they finally quit for good. So instead of beating yourself up for relapsing, think of it as getting one step closer to your final goal. As long as you keep trying to quit, there is no doubt that you will be successful. And using hypnosis will definitely help you achieve your goal.
To learn more about how to Quit Smoking using Hypnosis, visit - for tips, real life experiences, and recommendations on how to quit the habit, using hypnosis.
Amazing High Contrast 15 inch LCD Media Screen with DVD player and VGA input.
A full featured LCD monitor (with built-in TV and DVD Player functions) for the office lobby, conference room, bed room, study or even the holiday home. This unit has a 15 inch high contrast high resolution display that will quite simply blow you away. With all its functions catered for todays modern multimedia lifestyle, including VGA input, DVB-T tuner (see link below), Analog TV tuner, memory card and USB slots, awesome DVD drive, and AV-IN, this product can fill just about any requirement from a modern LCD.
Portability is also made possible by way of convenient carry handle, and 12 Volt operating voltage so you can even use it in the car or motor-home. The AV input is a remarkable addition for gaming and HDD Media Players, all in the eye catching resolution of 1024×768.
Quite simply, this is the most attractive fully featured screen we have seen in a long time and must been seen to be believed. Get yours today at outstanding Chinavasion wholesale prices with a 12 month warranty.
At a Glance… Full featured LCD monitor (with built-in TV and DVD Player functions) for the office lobby, conference room, bed room, study or even the holiday home. This product can fill just about any entertainment requirement from a single LCD screen. Wonder if your country uses the DVB-T digital TV broadcast standard? Check this out – DVB-T Country List
Manufacturer Specifications
Primary Function: Multi Function 15 inch LCD Monitor Screen Information: - Screen: 15 Inch LCD - Aspect Ratio: 4:3 - Resolution: 1024×768 Speaker Power Output: 3W x 2 Color Systems: PAL / SECAM Functions: - DVD - VGA (PC with 3.5mm Jack for PC Audio In) - Analog TV - DVB-T - AV IN (Stereo – 3 x RCA) - SCART IN - SD/MMC/MS Card Slot (up to 4 GB) - USB Port (up to 4 GB) Media Formats: - Video: DVD, VCD, MPEG4, DIVX, XVID, AVI, ASF, VOB, DAT, MPG - Picture: JPEG, BMP, GIF - Music: MP3 Digital TV (DVB-T) Specs: - DTV Preset Country Profiles - Frequency Bands: - VHF- 174MHz~230MHZ - UHF- 470MHz~862MHZ Analog TV Specs: - Preset Country Profiles - Frequency Bands: - VHF-L 48.25MHz to 91.75MHz - VHF-H 168.25MHz to 222.75MHz - UHF 471.25MHz to 863.75MHz Power Supply: 12V DC OSD Languages: English, German, French, Spanish, Italian, Danish, Finnish, Swedish, Russian, Norwegian, Portuguese, Turkish Dimension: 363mmx317mmx204mm (including stand) 363mmx317mmx204mm (no stand) Manufacturer Ref: ZDF850KVF0UV
Product Notes
Auto OFF when no signal is detected High Contrast Gloss Screen Ear Phone Output VESA 75 Wall Mounting Standard Slot Load DVD Drive Analog TV Preset Country Profiles: UK, Ireland, Denmark, Finland, Italy, Norway, Spain, Sweden, Luxembourg, France, Czech Republic, Poland, Hungary, Austria, Germany, Switzerland, Belgium, Netherlands Analog TV Input Impedance: 75 Ohm DTV Preset Country Profiles: Europe, UK, Australia Additional DVB-T Digital TV Details; - Input Level: 20-70 dBmV - Input Bit Rate: 4.98-31.67 Mbps (8 MHz B/W) - Demodulation: COFDM - Modulation: QPSK, 16-QAM, 64-QAM - Bandwidth (B/W): 7 OR 8 MHz - FFT Pattern: 2K, 6K, 8K - Monitoring Space: 1/4, 1/8, 1/16, 1/32, Off - FEC: 1/2, 2/3, 3/4, 5/6, 7/8
Package Contents
Model CVSAM-3500 15″ LCD Media Screen User Manual – English Power Adapter Remote Control Car Cigar Lighter Power Adapter TV Antenna Stereo RCA Cable VGA Cable SCART Cable 3.5mm to 3.5mm Audio Cable for PC Sound Input Visit the website: You will find much more. Current Reviews: This product was added to our catalog on Monday 09 February, 2009.
The Best Distributor Of Chinese Wholesale Electronics. China Electronics Wholesale and Dropship: Gadgets, Cell Phones, Car DVD Players, Digital Cameras, Digital Camcorders, MP4 Players, MP3 Players, Spy Cameras, Security Products, PC Accessories, and more… Visit the website: http://www.boutic.power-heberg.com
Description: Find out the truth about Poker Chip Cases and see if they are right for you at this time. Please read our unbiased review of Poker Chip Cases.
The 100 capacity Mahogany poker chip case has many features you might consider if you are looking for a place to put your poker chips. It has class, black felt bottom, room for the cards, and more.
If you have piles of poker chips lying around and you are getting sick of having to organize your chips every time the guys come over to play poker then you should consider buying a poker chip case.
This will help you stay organized and save you time. It takes a lot of time organizing the chips. In addition, a poker chip case will allow you to sort the denominations of your chips and neatly organize them. This will allow for passing them out easier too.
The Mahogany poker chip case is ideal for any home on poker night. It is made with pure mahogany dark wood and it looks absolutely beautiful. You can keep all of your poker chips inside of this case rather than in the traditional carrier you have them in.
The case will look classy in any room rather than an eye sore they normally provide when they are sitting out. Many people think the box is a fine cigar case. The box is solid and sturdy.
The poker chip case is perfect for organizing your chips. Another benefit of organization is that the case provides a place for you to keep your poker cards. This is excellent because you don’t have to worry about resorting the cards or losing cards to your deck too. When you keep your cards in a case then you don’t have to worry about them getting bent or damaged.
Just one bent card in a deck can ruin the game for everyone if all players know which card is damaged. There is also a compartment in the poker chip case for you to store your dice. This allows for you not to lose your dice or be forced to steal dice out of the board games in your home so you have enough.
This mahogany poker chip case is ideal because it has a black felt bottom underneath it. You might have gotten rid of your poker chip case because it slipped off the table onto the floor one too many times and you got sick of cleaning up the chips. Maybe your case broke because it fell to the floor. The black felt bottom provides a slick free case. This ensures your case will not slip and fall and you won’t be wasting time looking for the chips all over the floor.
The mahogany poker chip case adds a touch of class to any home and any poker game. Show your poker friends you have style and you are organized when you put your cards, poker chips, and dice inside of the box. If you are looking for a poker chip case then you should consider this one as the best solution. People will not be able to tell that the box is a poker chip case either.
Look up Brian Garvin, Jeff West and our and learn more about from Poker Stars Direct. You may use this article but please leave bio & all links intact.
Mexico has become one of the most popular tourist destinations. And just like traveling to other countries and cities, one needs enough information to be able to maximize the experience of staying in Mexico.
Here are some tips to help one prepare for an exciting trip to one of the culturally-rich countries, Mexico.
1. Learn the language.
Spanish is the main language spoken in Mexico. Although some residents can communicate in and understand English, Spanish is still the language spoken in commerce. Spanish is easy to learn and once one has been familiarized with sentence construction, he or she can go far just using an English/Spanish dictionary.
Aurora Lillo Editor of the “Best Hotel Deals” website — — pointed out;
“…Make sure you have an ID with a photo (such as a passport or a driver’s license), your tourist card (which is proof of your permission to visit Mexico) and your proof of citizenship…”
These are the documents that need to be presented before entering Mexico.
3. Take note of the following items as these are allowed to be brought to Mexico:
Personal clothing, footwear and toiletries in practical quantities Magazines and books Personal medicines and prescriptions Used sporting equipment One portable TV and VCR and one typewriter Cassette and records, not exceeding 20 Musical instrument A set of skiing equipment, fishing equipment and tennis rackets Alcohol-containing beverage, not exceeding three liters, and 50 cigars or 400 cigarettes, if tourist is over eighteen years old One still camera and movie camera, with not more than twelve rolls of film
4. Before entering Mexico, there are two forms to be filled out. It is better to prepare a black pen for these. These are usually distributed at the airline ticket counter or while on the plane. The first one is the temporary visa. The second form is for the Customs and Taxation called Hacienda.
5. Although there are businesses that accept foreign currency, make sure that you still have some of your dollars exchanged for the Mexican peso. Credit cards, particularly, those with MasterCard, Visa and AmEx logo are also accepted. Bringing traveler’s checks are also preferred.
6. Drink bottled water or sufficiently boiled water. Never drink tap water even if the place in which you are staying claim to have a water purifying system. Before eating fruits and vegetable, wash these in a purifying solution, peel them and cook them.
“… In a location different from that of the originals, store photocopies of tickets and a list of traveler’s checks…” added A. Lillo.
Further information about the cheapest rates on hotels all around the world by visiting;
With this information, your trip to Mexico will be a safe and enjoyable one.
Aurora Lillo runs his corporate website at where you can see all his articles and press releases.
Whether you want to enjoy the highlights of Havana, relax in five star accommodation on the coast, or escape to a secluded part of the island, there’s bound to be a Cuba hotel that’s perfect for you. Here are four of the country’s very best.
The Best Cuba Hotels for 4 Different Cuban Holidays
There are few places that can offer such a diverse range of holiday experiences as Cuba. You can relax in some of the finest all inclusive beach resorts in the world, live it up in cosmopolitan and historical Havana, escape to one of the lesser known historical cities, or find your own deserted getaway in the mountains or on the coast. Whatever kind of holiday you want to have, choosing which one of the many Cuba hotels to stay in is always going to be a hard choice.
Here are some of the best Cuba hotels for four different kinds of holiday…
For five star luxury…
The very finest Cuba hotels are naturally located in Havana, the Cuban capital, and in this city you really are spoilt for choice when it comes to selecting your accommodation! For sheer grandeur and luxury, however, there is one hotel that stands out from the crowd – The Saratoga. This five star hotel was built in the 1930′s and is a classic example of neo-colonial architecture at its most stunning. With elegantly decorated rooms and spectacular panoramic views of the port and Havana’s Old Town, it’s hard to beat the Saratoga if you want the grandest accommodation on the island.
For a secluded getaway…
Sometimes you just want to get away from it all, and Cuba offers plenty of opportunities to find a peaceful retreat away from the crowds. Travel to the northern province of Pinar del Rio, and you’ll discover a part of Cuba that is a world away from the major cities and frenetic beach resorts. This part of the country is dedicated to tobacco growing for the famous Cuban cigars, and the beautiful countryside is ideal for hiking and horse riding. La Moka in Las Terrazas is the ideal base for a holiday in Pinar del Rio, a small hotel in a secluded location that is the perfect place to relax.
For a bustling beach holiday…
If you like a beach holiday that is filled with life, colour, and plenty of things to keep you occupied, Guardalavaca is the place to be. The biggest and most developed of Cuba’s beach resorts, Guardalavaca is also home to some superb hotels. For a place that is the life and soul of the party, the Playa Pesquero hotel is hard to beat. With facilities that include a swim up bar, six restaurants, numerous bars and the glorious Pesquero beach just a moment away, it is the biggest and perhaps the best hotel in Guardalavaca.
For a peaceful urban break…
Havana is often regarded as Cuba’s star attraction, but it is far from the only place to stay on the island. For somewhere a little less touristed but with just as much to see, head over to Trinidad. This town has the finest examples of colonial architecture on the island, and has even been awarded UNESCO World Heritage status for its remarkable buildings.
If you want to stay at the finest hotel in town, choose the Grand Hotel Trinidad. With its attentive service, high quality accommodation and ideal location in the heart of the Old Town, this five star boutique hotel truly stands out from the crowd, and is one of the best Cuba hotels.
Emma Lelliott is the general manager of Captivating Cuba, an independent specialist in luxury holidays to Cuba. With offices in Havana and the UK, Captivating Cuba can tailor-make your holiday to a choice of .
Finding the best rate on life insurance in Connecticut isn’t tough thing to do if you have taken your health seriously. Connecticut residents take stock of your life and ask yourself, if you were an insurance company would you insure you? Knowing that insurance companies underwrite life insurance policies based on the potential risk of death, how have you treated yourself. Here are a few pointers to keep in mind when looking for discounted life insurance rates:
1.Don’t smoke: A smoker’s rate may be as much as 3 times higher than their non smoking counterpart. Companies categorize their policyholders into rate categories, standard, preferred and preferred plus. Smokers would be in the standard category and thus not entitled to the discounts afforded to non smokers. Different insurance companies have different underwriting requirements as far as determining someone as a smoker. Some require you to be smoke free for 3 years, and others as few as 1 year. And, by the way, smoking includes cigars and chewing tobacco.
2.Lose weight: One of the top health concerns in the United States is obesity and diabetes. Being overweight will make it a little more difficult for you to get insurance, let alone get a good rate. Life insurance companies use a height weight chart to determine risk. If your weight is too much for your height, you are at a larger risk for illness and weight related death. According to the American Medical Association, they have linked $280,000 deaths in the US to excess weight. The heavier you are in relation to your height, the higher the rate.
3.Optimal Health: Insurance companies prefer to insure risks where the likelihood of payout is minimal. Purchasing a life insurance policy when you are young and in optimal health will earn a lower rate than purchasing it when you are older and in ill health.
4.Shop around: The internet has made shopping for insurance around much easier. Take advantage of it